There are almost 3 billion gamers in the world, and the gaming industry is worth almost 200 billion dollars. Every year there are dozens of extremely popular games coming out, and hundreds, even thousands of lesser-known games will see the light of day. Every player knows that a good game needs you to invest a lot of time into it, and sometimes that can take weeks, even months. So, after playing a piece for a while, you don’t want to be disappointed in it and realize that you’ve wasted a lot of time and money on something that didn’t bring you any satisfaction.
The current marketing is amazing, and it is relatively easy to get a customer to buy your product, but today’s audience needs a bit more information before they choose to invest their money into your product. This is where gaming influencers come along, and they are said to be the best of both worlds – good marketing campaign, along with real reviews and trustworthy experiences. Here we are going to tell you more about why are gaming influencers becoming a global phenomenon, so stick with us to learn more about this practice and how it is affecting the current market.
What are gaming influencers?
Let’s first delve into this phenomenon and try to give you more information on what gaming influencers are. You probably know all about this type of marketing, and you know that pretty much anyone can become an influencer.
The way to start is to gain a lot of followers and audience on your social media profiles. Depending on your country, preferred audience, and the things you want to market, you need to work into building your profile.
Currently, Facebook, along with Instagram and YouTube are the largest platforms that offer individuals the species to make money out of the process. However, when it comes to gaming, platforms like Twitch, Mixer, and Discord are also extremely popular.
Well, by definition, gaming influencers are people who know a lot about games, they invest their time and money into testing them, even though they may not be professional players, they still have more knowledge than the common player.
In addition to this, these people test and review the newest games, and they may be paid to market different products, boosters, along with extension packs, upcoming modules, and anything that is gaming-related.
How are they affecting the current market?
One thing that most people are not aware of is that influencer marketing is one of the best types of advertising in the current digital era. It is said that more than 70 percent of the current brands use this type of marketing to promote their products and to get larger audiences.
In addition to this, the people who are testing the products and recommending them to their audience are said to be much more reliable than the common consumer. The reason for this is that these individuals make their profits out of testing products, and they know more about quality items and things that are worth investing in.
According to SubscriberZ, if you are interested in creating a good marketing campaign, you need to invest in high-quality support, you need to create a good space for your audience to be engaged, and you need to find a way to grow your subscribers fast. Currently, the easiest way to do that is to increase your organic visibility and grow your audience naturally.
Know that influencers don’t just blindly recommend things, and they don’t want to trick their followers into investing in something that will turn out to be a bad move. When you spend years building your audience, you want to stay transparent, and you want people to trust your word.
When it comes to gaming, the individuals who promote different games and products always check them out first, they play the game, they test the new modules, and they check the quality of items that may be used to improve the experience.
Because of this, they are far more trusted than the traditional ads or sponsored posts, and more often than not, they live-stream the experience so that users can see if the new game is worth investing in, or if it is not going to live up to its potential.
Why are they becoming a global phenomenon?
The fact that these individuals are the best of both worlds is what makes them so attractive for both large audiences and marketing companies. People trust them because they provide honest reviews on gaming products, along with most popular games, and different brands rely on their expertise along with large numbers of followers to pay for the reviews.
Know that everyone can become an influencer, and you can do it too as long as you are ready to invest your time, and most likely money in this practice. You should choose your preferred network to do this on, and if you want to be successful, you may want to start with YouTube as most of your fellow players will use this platform to learn more about upcoming games, check reviews, and watch tutorials.
Do your best to expand your audience, use traditional methods to grow your subscriber list, and know that it is going to take time, but it is going to be worth it in the long run. The best thing about this is that you will be able to turn your hobby and passion into something profitable, and you can easily make your earnings out of this practice.
There are currently thousands of gaming influencers, and while there are some that are more popular than others, there is still room for more individuals who are ready to approach this type of marketing. If you want to collaborate with someone, make sure you choose someone you can afford, who has a large number of subscribers, and who is going to be willing to provide an honest review and recommendation of your products.
Influencer marketing is going to continue growing, and the gaming industry is larger than ever. When you combine these two things, you will see the potential of becoming a phenomenon that millions, if not even billions of people are interested in. Choose the right platform for you, and know that working hard is going to be extremely profitable in less time than you think.