You have to observe the website of your company not only as an online page where people can learn about your products and service but also as your virtual store. It doesn’t matter if you don’t sell merchandise online. That’s not what we are talking about. Instead, what we are trying to say is that website is probably the first thing people see when they investigate your brand. Therefore, it is crucial to leave a great first impression.
If you don’t manage to do this, people won’t only judge your online page, but in some cases, they may judge your brand and company. Why? Well, because having a top-notch website has become a standard. If a company does not have one, people assume that they don’t really care about their business and customers. Due to this reason, you have to work on upgrading your website continuously, and here are some signs that it needs a revamp.
1. Outdated content
Basically, there is no point in running a website if you cannot present the visitors with accurate information. These can include basic details such as the company’s address and contact info, as well as the description and list of products. One of the worst things you can do is fail to update the merchandise list. Nothing can annoy customers more than the fact that they finally find the item they need only to learn that it is no longer available.
Next, there is also a matter of blog content, if you have one. You have to post new articles regularly. If the latest post is a year or old, visitors may assume that you are no longer in business since you are not updating your website. Then, they won’t even bother going over the products but instead will simply look for another brand.
When it comes to these articles, you have to make sure that they are closely related to your line of work. Yes, you can write about current events and burning topics, but it is crucial to find a connection with your business.
Otherwise, you will provide people with unnecessary information, and eventually, they will stop visiting your page.
2. Unappealing design
The very first thing people notice when visiting a website is its design. If they know you offer the exact item they need, they may continue exploring the page. On the other hand, if they just want to check out your company, they are likely to give you if they don’t like what they see.
The truth is that you have to be very careful when creating this design. Not only does it have to be aesthetically appealing, but it also has to present your brand in the best way possible. Depending on the merchandise you sell and your target audience, you may have to go with something simple that will reflect your brand’s innovation and dedication. If you are looking for tips on web design, this is a great resource.
3. Is it user-friendly?
If your current website isn’t user-friendly, you have probably noticed that visitors don’t engage with it. What do we mean by this? Maybe they don’t rate the products, or they don’t leave comments and reviews. Whatever the case is, your page needs to be upgraded. Even if you already have all these features and sections, it may be difficult to locate or use them. This is why you have to plan and organize a completely new layout of every single page. The main goal is to enable visitors to find what they are looking for in a few seconds. So make sure that the content is easily accessible and that every page is marked clearly.
4. Loading time
It is a fact that if your website takes too much time to load that you will lose visitors, and therefore, potential customers. We live in a fast world, and people want to obtain the information they need almost immediately. No one is going to sit and wait for your page to load when they can easily explore multiple others. According to studies, if your page needs more than 3 seconds, you are in big trouble. There may be multiple reasons for this, and it is crucial to understand them. Maybe there are too many links on the page, or the images you use are too large, or the template is too complex. Whatever the case is, you have to find the problem and solve it in order to increase web traffic.
5. Poor search ratings
Considering the previously discussed fact that people don’t want to waste time online looking for content, nowadays, it is vital that your website has great search ratings. Did you know that most people don’t even open the second page of the results, let alone explore it? If the website isn’t ranking very well right, it is time to redesign it. If you don’t know a lot about SEO, leave this task to professionals because they will determine landing pages, find and optimize the right keywords, and create an overall responsive design.
6. Is it mobile-friendly?
A few years ago, this feature wasn’t of vital importance, but today, it is. Just think about it. When you are in urgent need of a product or information, do you turn on your laptop and search for it online, or do you simply use your smartphone? That’s right. Most people use smartphones. After all, we carry these devices with us anywhere we go, so we can do an online search whenever we need to.
Because of this, you have to make sure that people can access your website with their mobile phones. If you don’t do this, you will lose a lot of potential customers. The chances of people waiting to get home and use their laptops to investigate your website are pretty low. Why would they do this when they can look for things via their smartphone while stuck in traffic or commuting to work? Besides, if they cannot open your page, they will probably forget about your brand and move on to the next website that pops up. In most cases, this will be your biggest competitor.