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How To Start A Lottery Business In India – 2020 Guide

The increasing scope of the online lottery business in India is providing a long way for it. The lottery is one of the legal gambling games that are mostly entertained by common people. On the other hand, the return for anybody who wants to break into the lottery business in India is sure to make it big. Also, if betting interests you, you can try out Malamaal daily by Lottoland and get daily chances to win grand prizes!

How to get into the lottery business, concerning the Indian scenario?

For people who are more inclined to get quick money on establishing a business, a lottery business is the best one for them. It is much easier for a person to start a lottery business in India, but there are few things that you should pay attention to. Let us first understand the legal aspects of the lottery business in India that are quite essential to note.

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As far as the scope of lottery business in India is concerned, the Central Government does not give any permission to open any lottery business. That is to say that you cannot start a lottery business at a place of your choice. You need to see if the State Government of the city or state where you want to start your lottery business permits you to do so. If the state government allows you or permits you, only in that case you can start the lottery business.

Some state governments that have been allowed for an issued license are:

  • West Bengal
  • Maharashtra
  • Kerala
  • Punjab
  • Madhya Pradesh
  • Sikkim
  • Goa
  • Assam
  • Arunachal Pradesh
  • Meghalaya
  • Manipur
  • Nagaland

If you wish to start a lottery business in any of the above-listed States, you can apply for the lottery license in the specified format as permitted by the state government.

Requirements for starting a lottery business

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While there are various grounds on which a new online lottery business can stand, the following elements play a crucial role in the successful launch of the lottery business.

Once you evaluate the possibilities of entering into an online Lottery business in your territory, the best thing you can do as a newcomer in the lottery industry is to look-out for a good and effective consultant from the same domain. Look out for a professional who has significant experience in the specific market and the capacity to make effective and efficient decisions.

The experience of the consultant can be of an employee, or owner of any other such lottery business. Hiring an expert plays a very crucial role in getting the best possible results for analyzing and gathering the resources.

Be sure to do a wide and deep study of the market in terms of the number of existing players, the potential new competitors, and the current market trends. You may also need some structure and paid market research activities in the process.

Doing a bit of research on the existing market requirements can help you in getting a better idea of the existing possibilities and challenges in a nutshell. On the other hand, a thorough market analysis can get you a lot of essential and interesting findings that can lead to the shelving of the idea of launching an online lottery business.

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You can analyze the industry data in terms of declared turnovers, tax for authorities, and the number of employees or agents hired to build a complete idea of what the market currently looks like and what is lacking.

Doing a deep study of all the competitors to the new business and their spread, reach, and popularity is a crucial part of the evaluation that we need to do to launch a new lottery in business.

It can also lead to getting to know about the offers, and incentives being declared, commission plans for the existing distributors or retailers, and the entry barriers – be it regulatory, natural, or artificial. Overall research of the competitors in the industry market can help you in understanding the ongoing market patterns and everything you need to know in advance.

Make sure that you have sufficient knowledge about the regulatory and licensing requirements. Conduct a deep Research and study about the availability of required licenses you need to set-up, and register for an online Lottery business. It also includes the scope and tenure of the license, offers you can declare, etc. However, there can be multiple options available for your new business, including planning for the distribution license to an existing player, which may involve a lower license fee and scope for the operations.

You may also need to know about the acquisition of a full-fledged license either at a state or federal level. As the owner of a new lottery business, it is essential to take into consideration all such as and how it can fit your scheme of things, especially about the growth plans for your business.

How important is it to understand the legal aspects?

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As mentioned in the above guidelines, it is essential to understand the legal aspects of the business you are about to start. The availability of the required license to set-up and register your lottery operation, and the scope of license are essential points.

Direct and indirect sales channels are to be evaluated, which might include retail distributors, agents, mobile app-based, or website based playing options. A professional consultant can play an essential role in identifying and roping new distributors that help in understanding existing channel patterns of other lottery players as well. It can make a significant difference between just having a hardly noticeable launch, and having a loud and hard-hitting launch for a business that is about to break into the Indian lottery industry.

Conclusion

img source: lottoland.asia

If you are about to start a lottery business in India, the suggestions shared above can help you in framing a clear picture of what it needs to set up a lottery business in India. However, the most essential thing is to understand the importance of these suggestions and implement them in practical situations.

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